Tag "ecommerce"

Data-Driven Digital Transformation in Luxury Travel Retail

Like every business, the Travel Retail industry is experiencing the changes in global consumer behavior, the and sees the need for omni-channel and data-driven solutions. One of our key clients is a leader in Luxury Travel Retail, and presented their approach to data-driven digital transformation at Informatica World 2017 in San Francisco. (The name of... more

Festo: Evolutionary Interaction Towards Production Methods of the Future

“Originally published by Sandy Strasser, Produktkulturmagazin Q2, 2016 – An interview with Informatica customer Festo, about business outcomes, drivers and best practices of master data management in manufacturing.” The real and virtual worlds are becoming ever more entwined, modern information and communication technologies are merging with industrial processes and are consequently changing the production landscape to... more

The New Customer Experience: Social, Individual, Fast

I know, it is not usual to promote a certain brand on a blog like this. But I have to share this customer experience with Suitsupply. It is my favorite brand for suits, shoes and accessories, I wear for business or events like weddings. First of all it started off with an issue. I was trying... more

Help Brands Find and Convert New Customers with Google Manufacturer Center and Informatica MDM – Product 360

  Google recently announced on their Inside AdWords Blog the latest news about Google Manufacturer Center, specifically highlighting 3 manufacturers that realized significant purchase conversion uplifts through participation. If you’re not familiar with Manufacturer Center, it is a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services.... more

PIM & Omnichannel Mastery: Drive your Digital Transformation at Informatica World

Why Attend the MDM 360 Summit during Informatica World 2016? 50 Sessions for Mastering the Digital Transformation An overall of 50 sessions, focused on different Master Data Management and Information Quality, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 24th and 25th of May. Register today If you’ve been... more

Transforming How An E-Commerce Professional Works: Why Accurate Product Information Matters

Elbert Hubbart once said, “The line between failure and success is so fine that we are often on the line and do not know it.” Today’s E-commerce Professional constantly walks that line, finding that poorly managed product information sends them to the wrong side. An e-commerce manager for a European wholesaler put it this way:... more

LovEconomics 2016 – Digital by Heart

Did you know that there were 3X as many searches for “gifts for boyfriend” than “gifts for girlfriend” in February 2015, due to Google? In the past I blogged about LovEconomics on what people spend for valentine’s day.  British shoppers spend in average 119 GBP, while Germans for example only spend 59 GBP. How much are... more

Part 2: Can eCommerce PCM Mess with Enterprise PIM?

A guest post by Aditya Jain, Assistant VP of Services at Nvizion Solutions Pvt. Ltd. Nvizion delivers in-house innovative solutions & highly specialized consulting services based on industry leading platforms for the business domains like omni-channel commerce.   This article evaluates Informatica MDM – Product 360 and Product Management apps of the leading Ecommerce platforms... more

Part 1: Can eCommerce PCM Mess with Enterprise PIM?

This post was authored by Aditya Jain, Assistant VP of Services at Nvizion Solutions Pvt. Ltd. Nvizion delivers in-house innovative solutions and highly specialized consulting services based on industry leading platforms for the business domains like omni-channel commerce. eCommerce PCM vs. PIM Debunking the Myth that Product Content Management of eCommerce Solutions can Match up... more