Tag "Dun & Bradstreet"

Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service

When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more

Filling in the Unknown: A Case for Data Enrichment

Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more

Two Big Initiatives to Finish 2015 Strong

I love the annual planning process. Does anyone other than me ever say that? I love to outline initiatives that I want to tackle in the year to come. It’s a great time to assess what went well in the current / previous year and brainstorm what you can take on in the year to... more

New Partnership Helps Build Stronger Total Customer and Supplier Relationships

Data is extremely valuable to any B2B organization that puts the customer at the center of everything. Over 60% of B2B marketers use data targeting and segmentation, according to a survey by Salesforce and LinkedIn. The benefits of having real-time actionable insight about a potential partner or customer range from better marketing & sales, reducing... more