Tag "Dun and Bradstreet"

Together, Marketing and IT Raise the Marketing Excellence Bar

This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the second in a three part series on Data-Driven Marketing. The Best Marketing Strategy Requires Collaboration In the first blog, we learned how to “Master Data-Driven Marketing” from Jim Davis, CMO Informatica... more