Tag "Digital Commerce"

Six Ways to Create a Product Information Management Business Case

What is product information management? Product Information Management (PIM) is the process of managing product master data, associated information like descriptions and labels, and digital assets such as pictures and videos required for multichannel selling. PIM is relevant to both business-to-consumer (B2C) and business-to-business (B2B) companies, across industries that are marketing and selling products through... more

Digital Commerce Trends Impacting Product Experience in 2021

One of the biggest takeaways from 2020 has been the accelerated shift towards digital commerce channels due to the global COVID-19 pandemic. “Contactless” shopping has quickly become a key consumer request across sales channels and e-commerce continues to grow at a speedy rate despite global economic uncertainty. The themes of this year’s National Retail Federation (NRF)... more