The easiest way to understand the importance of Data Quality, especially for those that deal with data processing daily, is to look around and pick up any physical object of daily usage and imagine the process of its transformation from a mix of raw ingredients to an unfinished final product. Would that object be still... more
We marketers work so hard – and spend so much money – to earn customer data that we really want to believe that our job is done once we’ve captured it. The truth is exactly the opposite: the customer data that we neatly store in our databases, CRM systems, marketing automation platforms, and customer profiles... more
I can’t help but notice that there is a lot more uncertainty and hypothesizing than usual in the European press. It’s been well over a week since Britons apparently surprised themselves and the rest of the world by voting out of the EU – however nobody knows the implications of this vote – procedurally or... more
With fifteen years of experience working with healthcare data, Alex Zimmerman, director of data management and business intelligence at Christus Health, was welcomed as a bit of a rock star at the recently concluded Informatica World 2016. Business and technology leaders from across industries had assembled specifically to hear him share his insights about data... more
The adoption of agile software development has prompted the tighter collaboration between development and operations (DevOps) – a practice that enables the implementation of agile. DevOps enables more frequent, timely, higher quality software delivery by deploying automated tools for test, release, configuration management and continuous integration, while fostering collaboration across the various teams involved in... more
Data Governance requires people, processes, and technology to collaborate seamlessly in order to be successful. But it can be executed using different frameworks and operating models, depending on project needs. During Informatica World, a Data Governance customer panel featured a selection of use cases and styles that showcased a wide range of strategies. Through presentations... more
With seven million customers, SulAmerica Seguros is the largest independent insurance company in Brazil, offering a suite of financial offerings ranging from health, dental and life insurance to products for retirement and asset management. But as José Guilherme, SulAmerica’s Business Intelligence Manager explained at Informatica World 2016 in San Francisco, without a customer-centric view of... more
I ran into an article a few weeks ago proclaiming that IOPS is dead. Another one from HBR attests to the strengths and pitfalls of planning. Vendors from SAP, Oracle, 02Solutions, Anaplan would tell you it has not met its demise. Pundits having suffered through a bad implementation will tell you it is a career... more
Despite significant investments in Data Governance programs, Chief Data Officers, and Tools, financial services companies (buy side, sell side, insurance, banking, etc.) of all sizes continue to struggle with the quality of data in their enterprise as evidenced by a recent survey and white paper completed by WBR and Informatica “Modernizing Data Quality & Governance:... more
Dear Mom, I enjoy writing these letters to you, clarifying the abstract concepts and trends that dominate my work-life. I appreciate your interest in understanding my work. Many of my colleagues have children, spouses, parents, and other people in their lives who are unfamiliar with the mysterious world of data management, but who would love... more