Tag "data profiling"

Exploring Open Data with Data Prep

What the Heck’s in That (Open) Dataset? Here’s a No-Brainer Way to Find Out! Open data is just plain…awesome! If you need some inspiration or ideas for external data sources to analyze, you can start exploring open datasets for statistics about various topics ranging from agriculture to business, public safety, education, consumers, government, energy, finance,... more

Rapidly Perform Customer Segmentation with Informatica REV

It is no revelation that customer segmentation and running specific marketing campaigns targeted to those segments can lead to increased revenue and customer loyalty. In today’s business environment, customers expect personalized conversations based on their unique needs. They don’t want to see some canned email that gets blasted to everyone and their mother. Segmenting your... more

How to Ace Application Migration & Consolidation (Hint: Data Management)

Will your application consolidation or migration go live on time and on budget?  According to Gartner, “through 2019, more than 50% of data migration projects will exceed budget and/or result in some form of business disruption due to flawed execution.”1  That is a scary number by any measure. A colleague of mine put it well:... more