Tag "data-first"

Data Governance, Transparency and Lineage with Informatica and Hortonworks

Informatica users leveraging HDP are now able to see a complete end-to-end visual data lineage map of everything done through the Informatica platform. In this blog post, Scott Hedrick, director Big Data Partnerships at Informatica, tells us more about end-to-end visual data lineage. Hadoop adoption continues to accelerate within mainstream enterprise IT and, as always, organizations... more

How Great Data in the Cloud Can Make for Greater Business Outcomes

The technology you use in your business can either help or hinder your business objectives. In the past, slow and manual processes had an inhibiting effect on customer services and sales interactions, thus dragging down the bottom line. Now, with cloud technology and customers interacting at record speeds, companies expect greater returns from each business... more

Gaining a Data-First Perspective with Salesforce Wave

Salesforce.com made waves (pardon the pun) at last month’s Dreamforce conference when it unveiled the Salesforce Wave Analytics Cloud. You know Big Data has reached prime-time when Salesforce, which has a history of knowing when to enter new markets, decides to release a major analytics service. Why now? Because companies need help making sense of... more

Data First: Five Tips To Reduce the Risk of A Breach

This article was originally published on www.federaltimes.com.  November – that time of the year. This year, November 1 was the start of Election Day weekend and the associated endless barrage of political ads. It also marked the end of Daylight Savings Time. But, perhaps more prominently, it marked the beginning of the holiday shopping season. Winter... more

Marketing in a Data-Driven World… From Mad Men to Mad Scientist

I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more