Some people already know everything they need to know about their customers – for everyone else, there’s data enrichment. In today’s digital economy, knowing how to deliver a positive customer experience is a significant competitive advantage. Customers expect every interaction with every company to be contextual, relevant, and effortless – every time. Organizations that put... more
The COVID-19 pandemic has disrupted the lives of higher education students, faculty, and staff that depend upon these colleges and universities. While many of these schools have demonstrated resilience and innovation by embracing distance learning, guidance, and support for their students, the financial viability of these schools will remain at risk if they can’t clear... more
When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more
Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more