Tag "data-driven"

JLL: Data-Driven Business Transformation

JLL now has an array of services that nobody else in the industry can offer, going way beyond traditional real estate services. Not only does this make JLL the best, most complete solution in the eyes of its clients, it also changes the relationship entirely. Clients no longer see JLL as “just” a commercial real estate broker—the company is a strategic partner that can help with new initiatives, ongoing management and strategy around a company's commercial real estate assets.

Customer Relationship Management| Tips for Success

Customer Relationship Management Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results.  They understand that achieving a total customer relationship goes way beyond implementing CRM.  They are advocates for pulling together fragmented customer data from... more

The Good, The Bad, and The Ugly! Experiencing Great (and Not So Great) Data-Driven Marketing in Day-to-Day Life

I spend my professional life helping marketers get the most out of their data. So it really hits me when I experience real life case studies in my day-to-day personal life. When I do run across these great (and not so great) experiences, it broadens my perspective and helps me figure out new ways that... more

The Super Bowl of Data-Driven Marketing Potential

I absolutely love football, so when the Super Bowl came to our hometown Phoenix, it was my paradise!  Football on every.single.channel.  Current and former NFL players were everywhere – I ate breakfast next to Howie Long and pumped gas next to Tony Romo.  ESPN & NFL Network analysts were commentating from blocks away.  Even our... more

The Data-Driven CMO: A Q&A with Glenn Gow (CEO of Crimson Research)

I recently had the opportunity to have a very interesting discussion with Glenn Gow, the CEO of Crimson Marketing.  I was impressed at what an interesting and smart guy he was, and with the tremendous insight he has into the marketing discipline.  He consults with over 150 CMOs every year, and has a pretty solid... more

Marketing in a Data-Driven World… From Mad Men to Mad Scientist

I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more