Tag "data-driven"

JLL: Data-Driven Business Transformation

JLL now has an array of services that nobody else in the industry can offer, going way beyond traditional real estate services. Not only does this make JLL the best, most complete solution in the eyes of its clients, it also changes the relationship entirely. Clients no longer see JLL as “just” a commercial real estate broker—the company is a strategic partner that can help with new initiatives, ongoing management and strategy around a company's commercial real estate assets.

Marketing in a Data-Driven World… From Mad Men to Mad Scientist

I have been in marketing for over two decades. As I meet people in social situations, on airplanes, and on the sidelines at children’s soccer games, and they ask what it is I do, I get responses that constantly amuse me and lead me to the conclusion that the general public has absolutely no idea... more