Tag "data-driven marketing"

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more

Are You Ready To Do Personalized Marketing?

This article was originally posted on cmswire.com A few years ago, I was responsible for global marketing campaigns and was really excited about the power of personalized marketing. My head of marketing operations and I were preparing a highly targeted marketing campaign for a new product. But there was a huge obstacle in our way. If you are... more

The Easy Way to Marketing Technology Magic – and Better Data Quality

It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a marketer, this may describe you. There’s one obvious way that marketers can reduce this stress and get back some of their valuable time, budget, and resources: Marketing... more

Marketers Are Responsible for a Great Customer Experience – Are They Ready?

On Christmas Eve 2014, a customer in New York City ordered a package from Amazon at 10:24 pm and received it at 11:06 pm — just 42 minutes later. This is just one dramatic example of how customer expectations are changing. Your customers want a great experience, tailored to them, that meets or exceeds expectations... more

The Secrets about Email Marketing No One Tells You

Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly $40 for every $1 spent, according to Adobe Systems. Despite an onslaught of new marketing technologies, including the growth of social media marketing and mobile applications, the big news from a just-released report is that... more

The Missing Connection Between Big Data and Great Insights for Data-Driven Marketers

I found a truly cringe-worthy article today that shows what popular websites looked like more than a decade ago and what they look like today. Looking back to what was cutting-edge in 1996, or even 2006, is as bad as fingernails on a chalkboard compared to the modern homepages of popular sites today. These websites... more

The Super Bowl of Data-Driven Marketing Potential

I absolutely love football, so when the Super Bowl came to our hometown Phoenix, it was my paradise!  Football on every.single.channel.  Current and former NFL players were everywhere – I ate breakfast next to Howie Long and pumped gas next to Tony Romo.  ESPN & NFL Network analysts were commentating from blocks away.  Even our... more