Tag "data-driven marketing"

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more