Tag "Data Driven Enterprise"

MDM is the Foundation for Intelligent Engagement

Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more

Designing the Data-Driven Enterprise

Data increasingly has become an essential business capability just like the corporate supply chain. In today’s increasingly competitive environment, timely data that isn’t trustworthy or complete has no value. Or as my British friends like to say it, it is rubbish. But trustworthy data that is 3 months old is problematic too because it forces... more