Tag "Data as a Service"

The Secrets about Email Marketing No One Tells You

Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly $40 for every $1 spent, according to Adobe Systems. Despite an onslaught of new marketing technologies, including the growth of social media marketing and mobile applications, the big news from a just-released report is that... more

The Missing Connection Between Big Data and Great Insights for Data-Driven Marketers

I found a truly cringe-worthy article today that shows what popular websites looked like more than a decade ago and what they look like today. Looking back to what was cutting-edge in 1996, or even 2006, is as bad as fingernails on a chalkboard compared to the modern homepages of popular sites today. These websites... more

The One-Word Change That Can Make Retailers See Things Differently

Is 2015 the year retailers start seeing operations differently, simply by changing one word? It’s happened before. Years ago, we used to say “multichannel” when referring to customer touchpoints across many different platforms. The new buzzword is “omnichannel,” which focuses on all customer touchpoints working as one to appeal to digitally-connected consumers. Omnichannel provides a... more

Getting Personal with Data as a Service (DaaS)

Last week, I spent three days at Retail’s Big Show hosted by the National Retail Federation (NRF) in New York City. This annual event gives retailers the opportunity to network with their colleagues from all over the world. In addition, they get the chance to interact with technology vendors that can help them improve their... more

Keep the Ring, Get Me an iPad: Emotional Vs Rational Marketing

The holidays that just passed weren’t the only thing to celebrate, according to historical trends. As we moved from December into 2015, how many of you were seeing a lot more engagement announcements on Facebook, or even became engaged yourself? December is the most popular month to get engaged (according to wedding website TheKnot.com), so... more

Data as a Service will ensure that 2015 will be known as “The Year of the Customer!”

Not so long ago, customers were simply faceless names and transactions understood through disjointed sales data and potentially inaccurate contact information. Over the past few years, we’ve seen companies across industries make remarkable business transformations to become customer-centric organizations. These companies understand that customers are no longer loyal to brands or products alone. Instead, they’re... more

Marketers Can Use Big Data By Applying Their Strength: Storytelling

What do all marketers have in common? Marketing guru Seth Godin famously said that all marketers are storytellers. Stories, not features and benefits, sell. Anyone who buys a slightly more expensive brand of laundry detergent because it’s “better” proves this. Godin wrote that if someone buys shoes because he or she wants to be associated... more

Take These Steps to Avoid Wasting Your Marketing Technology Budget

This year, the irresistible pull of digital marketing met an unstoppable force: Girl Scout cookies. It’s an $800 million-a-year fundraiser that is only expected to increase with a newly announced addition of digital sales. The New York Times reports that beginning in this month and into January, for the first time, the Girl Scouts of... more

What Would Retail Peak Season Be Like Without Address Data Quality?

Reliable shipping is something customers take for granted, and never more so than during the holidays. Peak season is here, and delivery companies have plans in place to successfully deliver every last package: The USPS added delivery on Sunday and Christmas Day this year, after last year’s double-digit rise in package volumes during peak season.... more