I love the annual planning process. Does anyone other than me ever say that? I love to outline initiatives that I want to tackle in the year to come. It’s a great time to assess what went well in the current / previous year and brainstorm what you can take on in the year to... more
It’s officially that time again – time for politics to take over lunch room conversations and water cooler talk in the US. On August 6th was the first official GOP debate, which has already consumed the news cycles. Before you know it, in the United States, we’ll be heading to polls to once again cast... more
The founder of modern business management, Peter Drucker, observed that leaders rarely say “I.” The best leaders say “we.” It sounds like old news, but there’s a reason this is sage advice. Relationships are the driving force in business. Long-term success in business is dependent on what you know about your customers and suppliers. Your... more
It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a marketer, this may describe you. There’s one obvious way that marketers can reduce this stress and get back some of their valuable time, budget, and resources: Marketing... more
Marketing today is a tough task. It’s a blend of science and creativity utilizing technology that has really evolved in recent years. You now need to understand your customers and prospects so deeply that they choose to engage with you over the competition. You need to improve their experience. To do this, you have to... more
On Christmas Eve 2014, a customer in New York City ordered a package from Amazon at 10:24 pm and received it at 11:06 pm — just 42 minutes later. This is just one dramatic example of how customer expectations are changing. Your customers want a great experience, tailored to them, that meets or exceeds expectations... more
Warren, It’s been a while since we were able to connect. We tried to reach you recently regarding a recall on your 2013 (car make and model removed) that you leased from our dealership. Please confirm your address and phone number and contact us to make an appointment for the recall replacement. Address: 13506 Crestview... more
A prediction IT leaders hear often is: Marketing will spend more on technology than IT by 2017, according to Gartner. While this prediction is often-repeated, revisiting its implications is important to IT leaders who want to keep their organizations competitive. In the next five years, change will be coming to the marketing department, and IT... more
A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014. A time capsule from 1950 was about to be opened, revealing mysterious contents. No one knew what to expect. Historical treasures? Letters from the past? Maybe even gold bars or valuable... more
Data is extremely valuable to any B2B organization that puts the customer at the center of everything. Over 60% of B2B marketers use data targeting and segmentation, according to a survey by Salesforce and LinkedIn. The benefits of having real-time actionable insight about a potential partner or customer range from better marketing & sales, reducing... more