Tag "Data as a Service"

Data Quality and Governance: An Informatica World 2017 Preview

Here we are. Just a few short days away from Informatica World 2017. If you haven’t registered yet, I encourage you to consider coming out and joining us for the most informative data event that you’ll attend all year. And it’s in the heart of San Francisco! If you have registered, perhaps you’re starting to... more

Fraud – Could Data be the Magic Weapon for CSPs?

Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be.  According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more

Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service

When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more

When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data.

Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more

Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs

Inspire Brand Love: Never Miss Your Customers’ Birthdays   One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more

Filling in the Unknown: A Case for Data Enrichment

Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more

Better Data equals Better Relationships

Two weeks ago I attended Dreamforce for the second year in a row. I find the event amazing and love the opportunity to see old colleagues, meet up with partners, and make new connections. For me, this is the best part of the event – the fact that so many people from my network are... more