Tag "DaaS"

Avoid These 3 Bad Contact Data Pitfalls

It’s officially that time again – time for politics to take over lunch room conversations and water cooler talk in the US. On August 6th was the first official GOP debate, which has already consumed the news cycles. Before you know it, in the United States, we’ll be heading to polls to once again cast... more

The Easy Way to Marketing Technology Magic – and Better Data Quality

It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a marketer, this may describe you. There’s one obvious way that marketers can reduce this stress and get back some of their valuable time, budget, and resources: Marketing... more

The Age of Engagement Depends on Great Data

Warren, It’s been a while since we were able to connect. We tried to reach you recently regarding a recall on your 2013 (car make and model removed) that you leased from our dealership. Please confirm your address and phone number and contact us to make an appointment for the recall replacement. Address: 13506 Crestview... more

New Partnership Helps Build Stronger Total Customer and Supplier Relationships

Data is extremely valuable to any B2B organization that puts the customer at the center of everything. Over 60% of B2B marketers use data targeting and segmentation, according to a survey by Salesforce and LinkedIn. The benefits of having real-time actionable insight about a potential partner or customer range from better marketing & sales, reducing... more

“I’m Sorry – You have the Wrong Number.”

The big news out of my hometown, is their battle over the past few weeks to be named Kraft’s Hockeyville — a competition to find the biggest ice hockey town in the United States. Johnstown, a former steel city in Western Pennsylvania — famous for the movie Slapshot, has made it to the final round.... more

Healthcare Transformation Demands Data Centricity

The U.S. Department of Health and Human Services declares that approximately 75 percent of the country’s eligible professionals and more than 91 percent of hospitals are on electronic health records certified for Stage 1 meaningful use.  These applications along with many others are creating valuable electronic data that – when integrated, shared and analyzed –... more

Asia-Pacific Ecommerce surpassed Europe and North America

With a total B2C e-commerce turnover of $567.3bn in 2013, Asia-Pacific was the strongest e-commerce region in the world in 2013, as it surpassed Europe ($482.3bn) and North America ($452.4bn). Online sales in Asia-Pacific expected to have reached $799.2 billion in 2014, due to latest report from the Ecommerce Foundation. Revenue: China, followed by Japan and... more

Getting Personal with Data as a Service (DaaS)

Last week, I spent three days at Retail’s Big Show hosted by the National Retail Federation (NRF) in New York City. This annual event gives retailers the opportunity to network with their colleagues from all over the world. In addition, they get the chance to interact with technology vendors that can help them improve their... more