Tag "DaaS"

When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data.

Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more

10 Minutes, 50 Sessions, 2 Days – Sneak Preview of MDM 360 Summit at Informatica World

Do you have 10 minutes of your valuable time? Listen to this webcast and learn which 50 sessions you can join during 2 days at Informatica World 2016. This Webcast blog is a sneak preview for pros in digital, marketing and ecommerce, and for Enterprise Information Management, Data Quality and Data Governance professionals. Click here... more

Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs

Inspire Brand Love: Never Miss Your Customers’ Birthdays   One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more

NRF Recap: Data Revolution by IoT, Big Data & Customer Segmentation

I had the pleasure of attending the The National Retail Federation big show, NRF16, both this year and the prior year. It was a fantastic event, and I enjoyed live-tweeting my attendee experience. As I reflect on my time there, I want to share the trends I saw developing at NRF 2016. It isn’t that... more

Filling in the Unknown: A Case for Data Enrichment

Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more

Better Data equals Better Relationships

Two weeks ago I attended Dreamforce for the second year in a row. I find the event amazing and love the opportunity to see old colleagues, meet up with partners, and make new connections. For me, this is the best part of the event – the fact that so many people from my network are... more

Two Big Initiatives to Finish 2015 Strong

I love the annual planning process. Does anyone other than me ever say that? I love to outline initiatives that I want to tackle in the year to come. It’s a great time to assess what went well in the current / previous year and brainstorm what you can take on in the year to... more