Tag "DaaS"

Consistent, Curated Data Though Hub-based Data Quality and Enrichment

Data fragmentation and poor quality data are significant challenges for large organizations around the world.  The old computing adage of “garbage in, garbage out” is as true now as it has ever been and inconsistencies between data processing done in separate, parallel point-to-point integrations feeding different systems done on a project basis over time can... more

Fraud – Could Data be the Magic Weapon for CSPs?

Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be.  According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more

Slam-dunk, Quick Wins at Informatica World 2016 with Data as a Service

When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more

The High Cost of Hidden Customer Data Issues

Original Article posted on cmswire.com. Think you know how much customer data issues are costing you? You’re probably underestimating — by a lot. Customer data is important. Most marketers can agree on that. Rich customer data can improve our results, but we don’t know how to connect all of our data. And we don’t know... more

When Tragedy Strikes, and then Strikes Again. A Tale of Bad Data.

Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more

10 Minutes, 50 Sessions, 2 Days – Sneak Preview of MDM 360 Summit at Informatica World

Do you have 10 minutes of your valuable time? Listen to this webcast and learn which 50 sessions you can join during 2 days at Informatica World 2016. This Webcast blog is a sneak preview for pros in digital, marketing and ecommerce, and for Enterprise Information Management, Data Quality and Data Governance professionals. Click here... more

Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs

Inspire Brand Love: Never Miss Your Customers’ Birthdays   One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more