With Shop.org just around the corner, I am reminded of a conversation I had at last year’s event. One of the attendees (Jim from a large retailer) told me that they have data quality problems but the data was good enough and asked why should they invest in improving something that was acceptable. Initially, I... more
Here we are. Just a few short days away from Informatica World 2017. If you haven’t registered yet, I encourage you to consider coming out and joining us for the most informative data event that you’ll attend all year. And it’s in the heart of San Francisco! If you have registered, perhaps you’re starting to... more
Getting ready for 2017? How about starting out the new year by learning what data as a service is? For Informatica, Data as a Service enables you to verify and enrich customer contact data. We enable our customers to build their customer contact plans on a firm foundation of high quality data that they can rely on... more
Data fragmentation and poor quality data are significant challenges for large organizations around the world. The old computing adage of “garbage in, garbage out” is as true now as it has ever been and inconsistencies between data processing done in separate, parallel point-to-point integrations feeding different systems done on a project basis over time can... more
Dmexco on September 14-15, 2016 has grown to be the biggest trade show and conference for digital and online marketing in EMEA. International companies make up more than fifty percent of the exhibitors at the event. Having attended the event myself in years past, I believe that it is the place to be if you focus on... more
We marketers work so hard – and spend so much money – to earn customer data that we really want to believe that our job is done once we’ve captured it. The truth is exactly the opposite: the customer data that we neatly store in our databases, CRM systems, marketing automation platforms, and customer profiles... more
Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be. According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more
When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more
Original Article posted on cmswire.com. Think you know how much customer data issues are costing you? You’re probably underestimating — by a lot. Customer data is important. Most marketers can agree on that. Rich customer data can improve our results, but we don’t know how to connect all of our data. And we don’t know... more
Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more