I recently travelled to South Africa to present the keynotes at our Informatica Data Disruption Roundtable events in Johannesburg and Cape Town and meet with customers. Since it was my first visit to Africa, it was an eye-opening experience. The striking beauty of the wildlife and scenery in Cape Town combined with the contrasts of... more
With Shop.org just around the corner, I am reminded of a conversation I had at last year’s event. One of the attendees (Jim from a large retailer) told me that they have data quality problems but the data was good enough and asked why should they invest in improving something that was acceptable. Initially, I... more
Here we are. Just a few short days away from Informatica World 2017. If you haven’t registered yet, I encourage you to consider coming out and joining us for the most informative data event that you’ll attend all year. And it’s in the heart of San Francisco! If you have registered, perhaps you’re starting to... more
Getting ready for 2017? How about starting out the new year by learning what data as a service is? For Informatica, Data as a Service enables you to verify and enrich customer contact data. We enable our customers to build their customer contact plans on a firm foundation of high quality data that they can rely on... more
Data fragmentation and poor quality data are significant challenges for large organizations around the world. The old computing adage of “garbage in, garbage out” is as true now as it has ever been and inconsistencies between data processing done in separate, parallel point-to-point integrations feeding different systems done on a project basis over time can... more
We marketers work so hard – and spend so much money – to earn customer data that we really want to believe that our job is done once we’ve captured it. The truth is exactly the opposite: the customer data that we neatly store in our databases, CRM systems, marketing automation platforms, and customer profiles... more
Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be. According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more
When you attend an event, do you ever return back to your office to find your boss waiting to know what you learned? How did you spend the department’s budget? Did you learn something of value at the event that will make the department better? I know, for me, it’s important that wherever I’m at... more
Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more
“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more