Tag "cx"

Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view of customers is... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

Better Data Sells More Products Faster: MDM – Product 360 & Google Shopping

Google is the go-to for search. Will Google also become the go-to for shopping? Christian Santiago, Strategic Partner Development Lead, Google; Niaz Ahmed, Partner Technology Manager, Google; and Nagesh Kanumury, Director Product Management, Informatica recently spoke at Informatica World in San Francisco about how Google is helping brands convert new customers by improving the shopping... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more