Tag "Customers"

Swim Goggles, Great Data, and Total Customer Value

The other day I ran across an article on CMO.com from a few months ago entitled “Total Customer Value Trumps Simple Loyalty in Digital World”.  It’s a great article, so I encourage you to go take a look, but the basic premise is that loyalty does not necessarily equal value in today’s complicated consumer environment. Customers... more

How Can CEOs Protect Customer Data And Their Own Jobs?

Recently, a number of high-profile data breaches have drawn attention to the impact that compromised data can have on a business. When customer data is breached, the consequences can include: A loss of customer trust Revenue shortfalls A plummeting stock price C-level executives losing their jobs As a result, Data security and privacy has become... more