Tag "customer ready"

Master Data Management Can Turn You into a Hero

I attended Master Data Management and Data Governance Summit in San Francisco last week. The two day event had as many as 20 sessions covering broadest and deepest practical advice on both MDM and Data Governance initiatives. Among many great sessions, one of my favorite sessions was from Anthony Vitale on overcoming the pitfalls for... more

It’s 2015: When Will You Have a 360-Degree Customer View?

Customer-ready companies power great experiences with 360-degree customer views According to a recent Gartner report[i], “business demand is still growing for the 360-degree view of the customer, driven in large part by desire to improve the customer experience.” When I was a frequent flyer marketer at a national airline in the 1990s, our 360-degree customer... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more