Tag "customer ready"

Master Data Management Can Turn You into a Hero

I attended Master Data Management and Data Governance Summit in San Francisco last week. The two day event had as many as 20 sessions covering broadest and deepest practical advice on both MDM and Data Governance initiatives. Among many great sessions, one of my favorite sessions was from Anthony Vitale on overcoming the pitfalls for... more

Answering the Question: Why Did This Customer Buy?

* Original article was posted on cmswire.com CMOs and marketing leaders struggle daily to answer the questions, “Why did this customer buy? What specific events and interactions led to a conversion?” While it’s fairly easy to attribute the last touch to a purchase, that doesn’t give insight into the total buyer journey. Attributing which interactions and events... more

OneAmerica’s Transformation: Great Customer Experiences Start with Great Customer Data

*Original article was posted on www.computerworld.com Customers today are looking for great experiences when they interact with companies. This means that as a consumer, they expect that all of their information can be easily found in one place when they interact with an organization. OneAmerica has been providing retirement services, life insurance and asset-based long-term... more

It’s 2015: When Will You Have a 360-Degree Customer View?

Customer-ready companies power great experiences with 360-degree customer views According to a recent Gartner report[i], “business demand is still growing for the 360-degree view of the customer, driven in large part by desire to improve the customer experience.” When I was a frequent flyer marketer at a national airline in the 1990s, our 360-degree customer... more

Marketers Are Responsible for a Great Customer Experience – Are They Ready?

On Christmas Eve 2014, a customer in New York City ordered a package from Amazon at 10:24 pm and received it at 11:06 pm — just 42 minutes later. This is just one dramatic example of how customer expectations are changing. Your customers want a great experience, tailored to them, that meets or exceeds expectations... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more

Customer Experience Suffers When You’re not Strategically Managing and Sharing Customer Data

In the age of engagement, customers expect a seamless, integrated and consistent customer experience. But most companies can’t meet those expectations today. This video on managing customer data explains what holds many companies back. If you are unable to view the video, click here.   Then, check out this eBook, Mastering the Chaos of Customer... more

Great Customer Experiences Start with Great Customer Data

On Saturday, I got a call from my broadband company on my mobile phone. The sales rep pitched a great limited-time offer for new customers. I asked him whether I could take advantage of this great offer as well, even though I am an existing customer. He was surprised.  “Oh, you’re an existing customer,” he... more

The CMOs Role in Delivering Omnichannel Customer Experiences

This article was originally posted on Argyle CMO Journal and is re-posted here with permission. According to a new global study from SDL, 90% of consumers expect a consistent customer experience across channels and devices when they interact with brands. However, according to these survey results, Gartner Survey Finds Importance of Customer Experience on the Rise —... more

A True Love Quiz: Is Your Marketing Data Right For You?

Valentine’s Day is such a strange holiday.  It always seems to bring up more questions than answers.  And the internet always seems to have a quiz to find out the answer!  There’s the “Does he have a crush on you too – 10 simple ways to find out” quiz.  There’s the “What special gift should... more