Tag "customer master"

Big Data is Adding a New Dimension to Customer Relationships

Customer data has just started to explode in all major line of business. Talk about Insurance Companies or Airlines, it is adding terabytes of data each passing day. Challenge has become to maintain it rather than taking the advantage out of it. Generally, there are many 3rd party and non-traditional sources feeding the data to... more

Don’t Rely on CRM as Your Single Source of Trusted Customer Data

Step 1: Determine if you have a customer data problem A statement I often hear from marketing and sales leaders unfamiliar with the concept of mastering customer data is, “My CRM application is our single source of trusted customer data.” They use CRM to onboard new customers, collecting addresses, phone numbers and email addresses. They... more