Tag "customer journey"

Creating Value from the Customer Journey

Financial institutions are increasingly looking at how to better understand the Customer Journey and finding ways of using this information to make themselves more relevant. This is due to increased competition, the need for differentiation, the need for improving customer service levels and the drive towards omni-channel engagement. As Customers and Clients are becoming more... more

10 Digital Footprints with Value to Insurance

What are Digital Footprints? Digital Footprints are the electronic recording of an event, activity or state that captures the fact that something happened at a specific point in time. Having said that, I’ve always found the best way of understanding what Digital Footprints are, is to use an analogy. Consider you’re wandering along a sandy... more

Better Data equals Better Relationships

Two weeks ago I attended Dreamforce for the second year in a row. I find the event amazing and love the opportunity to see old colleagues, meet up with partners, and make new connections. For me, this is the best part of the event – the fact that so many people from my network are... more