Tag "customer insights"

Getting to Customer Centricity with the Informatica Intelligent Data Management Cloud

Customer centricity is the new new thing.  It makes sense.  Today, you walk into a store, and you get very personal offers.  The clerks may know your name, may already know your buying history, and may be able to offer some good recommendations for you.  We see some of the same behavior in our online... more

How to Accelerate Customer Insights With the “Power of Three”

Customer insights are the foundation for enterprise businesses to build an effective customer experience. Customer insight involves analyzing data to better understand customers and make informed decisions about how, when and what to sell. Better decisions result in more effective and efficient strategies and campaigns that result in increased profitability.   Currently, many enterprises have... more