Tag "customer experience"

Wholesaler Wasco Realizes Unique Omnichannel Customer Experience

This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more

The Service Manager Always Rings Twice: A Tale of My Kitchen Customer Experience

We moved into our new house three years ago. Now, for the second time in three years, our extractor fan collapsed and we had to call the maintenance service. Here comes the tricky part: The extractor fan is one of the new types – without an extractor hood. What a great invention for style and comfort... more

Life in the Fast Lane: Driving Digital Transformation

Here’s a statistic that’s worth reflecting on in the new year: over the last year, 89% of companies expected to compete mostly on the basis of customer experience. One of the world’s leading automobile associations was one of them. After years of under-investment in IT, the organization’s new leadership team quickly realized the need to... more

4 Realities Retailers Face in 2017: Digital Transformation, AI and More

Retailers are grappling with a myriad of challenges in 2017, from shifting consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they’ll need to embrace many new realities. Already, retailers are growing more skilled at providing the right customer with the right message — and offers — at... more

Influencer Marketing: Free Hotel Upgrade?

We booked a four day sun break during cold German winter. Just arrived at front desk, the hotel offered us a free upgrade to a suite. By the way the Hotel was called Hospes Maricel and you can read my rating here. Believe it our not, we decided to keep our room as it was... more

Being a Customer Centric Digital Company – RCS Mediagroup

Attending the Gartner MDM Summit in London at the O2, I had the opportunity to hear from Italy’s leading media group RCS Media how they executed a MDM program, powered by Informatica. Giovanbattista Angelini, IT Demand Manager Digital Development  presented how he and his team put a 360 view of the customer into action. The... more

How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset

“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.

Building Capabilities That Future Proof Your Data Management Investment

I had the pleasure of attending a presentation by a vice president of a regional bank. He led the presentation with this statement, “What is important to our customer is important to our Bank”. Customer success is a key factor for any business, but banks are finding it necessary to compete in today’s environment. This... more

Time for a Broadbandectomy?

One day.  That’s all I want from my broadband provider.  One day of continuous, uninterrupted broadband service with a consistent speed.  Is that too much to ask?  I know VoIP is not the most stable service in the world but lately I’m finding my mobile is my most reliable device for voice calls.  Streaming catch-up... more