Tag "customer experience"

The Restructuring of Retail

It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being restructured to meet the needs of modern customers and offer safe, convenient, and memorable experiences. A record 9,300 stores closed in... more

CX Awakening for B2B

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But in... more

Enough of Next Best Action—Do You Know What the Next Worst Action is for Your Customer?

“Defense wins championships.”  This old sports adage is true, no matter what sport you follow. I follow soccer and basketball, and it definitely applies to both sports. In fact, my hometown basketball team, the Toronto Raptors, recently won a championship because of good defense. And this year in soccer (like many others), coaches will be... more

5 Reasons Why a PIM is Key to Your Digital Commerce Success

The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means... more

How Informatica Puts Customers First

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive software space, customer experience makes all the difference. Many B2B companies limit their resources on customer experience, but Informatica knows focusing on customers sets the culture and... more

Customer Experience Innovators Use More Data: 5 Techniques from Successful Customer Experience Leaders

At a recent Informatica Customer Experience (CX) VIP Seminar, an attendee remarked that “CX innovators use more data.  Amazon, Google—they all use a lot more data than my company.” That’s true. Those companies understand their customers deeply and make personalized recommendations that usually hit the mark. The room tended to agree, and the general theme... more

An Omnichannel Commerce Approach in 2020: What You Should Know

Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more

Leadership and Vision: Why Informatica is in the Best Position to Help Organizations Succeed

Leadership and vision are two critical tenets of a successful business. While leadership is about focusing attention on what matters most to customers, vision is about how we deal with today’s realities, as well as how we address the future. Vision represents who we are and what we stand for. Leadership and vision—and how they... more

Become CX Obsessed in 5 Easy Steps

Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your brand—be it at a retail store, check-in counter at a hotel, registration desk at a hospital, online via your website or mobile device—they are... more