Tag "customer experience"

An Omnichannel Commerce Approach in 2020: What You Should Know

Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more

Leadership and Vision: Why Informatica is in the Best Position to Help Organizations Succeed

Leadership and vision are two critical tenets of a successful business. While leadership is about focusing attention on what matters most to customers, vision is about how we deal with today’s realities, as well as how we address the future. Vision represents who we are and what we stand for. Leadership and vision—and how they... more

Become CX Obsessed in 5 Easy Steps

Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your brand—be it at a retail store, check-in counter at a hotel, registration desk at a hospital, online via your website or mobile device—they are... more

12 Steps to Digital Transformation

Guest blogger Blake Morgan, consumer futurist and author of the recently published “The Customer of the Future,” outlines twelve things that companies must do to create great customer experiences. Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate... more

Customer Data Platforms (CDP) in 2020 and Beyond

Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more

20 Eye-Opening Statistics About Customer Experience

No industry is immune to digital transformation or competitive disruption, and every business is on the hook to deliver brilliant customer experiences (CX) to every customer, at every touchpoint. Businesses are integrating digital and personalization into their culture, processes, technologies, and customer-facing experiences. That’s because consumers (B2C) and business buyers (B2B) alike want to find... more

Five Ways B2B Marketers Can Make a Big Impact

Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more

12 Customer Experience Success Stories Worth Mimicking

According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in purchasing decisions.  In order to understand today’s and tomorrow’s customers, organizations need to know what customers demand and need. Delivering on those demands,... more