Tag "customer experience"

The Data-Driven Customer Experience: A Podcast Series with Nienke Bloem and Informatica

Consumer demand has shifted over the past decade, and then accelerated even during the global pandemic. Let’s face it, customers are in charge. They set the standard for customer experience (CX), they have the ability to switch brands with no skin off their back, and they are creating a fierce competitive environment that spans industries... more

Six Ways to Create a Product Information Management Business Case

What is product information management? Product Information Management (PIM) is the process of managing product master data, associated information like descriptions and labels, and digital assets such as pictures and videos required for multichannel selling. PIM is relevant to both business-to-consumer (B2C) and business-to-business (B2B) companies, across industries that are marketing and selling products through... more

In Highmark Health’s Pursuit of a Remarkable Customer Experience, Trusted Data is Essential

Whether your organization is a locally owned small business or the second largest integrated healthcare delivery and financing system in the United States, you understand that providing a positive experience to your customers is critical to your success. It’s what keeps your clients satisfied. It’s what builds your reputation. It’s what keeps customers coming back for more—and telling their friends about your... more

How to Accelerate Customer Insights With the “Power of Three”

Customer insights are the foundation for enterprise businesses to build an effective customer experience. Customer insight involves analyzing data to better understand customers and make informed decisions about how, when and what to sell. Better decisions result in more effective and efficient strategies and campaigns that result in increased profitability.   Currently, many enterprises have... more

2021 Data Management Predictions for Financial Services

The new year brings new challenges and opportunities across the financial services industry as banks, brokerages, and life and P&C insurance companies prepare to enter it with enthusiasm and caution. To help shed some light on what might be in store, I’ve compiled a list of the top predictions in 2021 across financial services:  The... more

Union Bank of the Philippines and Informatica Winners in Ventana Research’s 13th Annual Digital Leadership Awards

Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award for Customer Experience. 2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives. For... more

Digital Commerce 2020: Is Your Data “Holiday Shopping- Ready”?

For most retailers, 2020 has been affected by unpredictability and uncertainty. The global pandemic has led to volatile consumer behavior, preferences, and demand along with very unpredictable global economic circumstances. And retailers have been challenged as never before: to fulfill customer demand, dealing with lock-down situations, struggling with logistical issues caused by closed borders or... more

The Customer Experience Hierarchy

Customer experience initiatives aren’t a once-and-done tactic for customer acquisition—although that’s truly important. Rather, it’s an ongoing strategy that relies on a 360 customer view and experiments to understand the preferences of buyers that win their hearts and minds, retain them, and create loyalty.  Here’s how it plays out. A Satisfied Customer is Not Necessarily... more

Great Customer Experience in Financial Services Starts with Fit for Use Data

We all know that customer experience is pivotal for attracting and retaining customers in the banking industry. I recently had an interaction with my bank that brought this home in a big way. A few weeks ago, my iPhone’s Face ID failed to work, causing me to be locked out of my bank’s services. As... more

Union Bank of the Philippines and Informatica Named Finalists in Ventana Research’s 13th Annual Digital Leadership Awards

And now for some good news in 2020! Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has been named a finalist for Ventana Research’s Digital Leadership Award for Customer Experience.   2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives.  For Union Bank of the Philippines (UnionBank), their focus on... more