Tag "customer engagement"

The Age of Engagement Depends on Great Data

Warren, It’s been a while since we were able to connect. We tried to reach you recently regarding a recall on your 2013 (car make and model removed) that you leased from our dealership. Please confirm your address and phone number and contact us to make an appointment for the recall replacement. Address: 13506 Crestview... more

Bringing the “Local Experience” Online: Today’s Farm Store is Data Driven

Have you ever found yourself walking into a store to buy one thing, only to leave 2 hours later with enough items to fill 2 mini vans? I certainly have. Now, imagine the same scenario, however this time, you walk in a store to buy ranch supplies, like fencing materials or work boots, but end... more

Proximity Marketing: The New Way to Attract Busy Shoppers

Imagine walking through a mall during your weekend shopping binge. Your arms are full of shopping bags, and you believe you’ve had your fill of purchases for the day. You even have the discipline to walk past the obligatory little bakery stand that haunts every mall with its alluring aroma. Suddenly you feel a vibration... more