Tag "customer data"
I hear this idea a lot lately: Data, we’ve suddenly realized, is a business asset, a source of potential value. This is certainly true, but a lot of the discussion seems to frame that opportunity as a bonus, something extra. That’s ridiculous. “Making the most of your data” is not the limited province of extra-clever... more
Here’s a statistic that’s worth reflecting on in the new year: over the last year, 89% of companies expected to compete mostly on the basis of customer experience. One of the world’s leading automobile associations was one of them. After years of under-investment in IT, the organization’s new leadership team quickly realized the need to... more
“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.
As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers. But using more data isn’t at the heart of being data... more
Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it
We marketers work so hard – and spend so much money – to earn customer data that we really want to believe that our job is done once we’ve captured it. The truth is exactly the opposite: the customer data that we neatly store in our databases, CRM systems, marketing automation platforms, and customer profiles... more
Where will you be on Tuesday, May 25th? Hopefully you’ll be with me at the MDM 360 Summit at Informatica World 2016 in San Francisco. The event attracts those who believe Data Powers Business. Here are 7 reasons why you should RSVP for the MDM 360 Summit if you haven’t already. 1. Ask Questions at the Customer Data Strategies Panel with Disney, Hyatt, Renault & Cognizant... more
Original Article posted on cmswire.com. Think you know how much customer data issues are costing you? You’re probably underestimating — by a lot. Customer data is important. Most marketers can agree on that. Rich customer data can improve our results, but we don’t know how to connect all of our data. And we don’t know... more
It can be tricky to get a customer data management initiative off the ground. Sometimes IT leaders struggle to get executive buy-in. Why? Some business executives have mindsets that are difficult to change. Some believe data is an IT issue and don’t want to get involved. Some fear bureaucratic red tape that will slow them... more
Over the past few months I have been speaking to Consumer Goods experts within Informatica’s partner community to get a broader view on the importance of product and consumer data in marketing. I initially set about this task to get an understanding of what was driving investment decisions in consumer and brand marketing. I have... more