Tag "customer data platform"

Do I need a customer data platform? 8 questions to ask.

Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do... more

Customer Data Platforms (CDP) in 2020 and Beyond

Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more

Five Ways B2B Marketers Can Make a Big Impact

Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more