Tag "customer data platform"
Better Data -> Better Insights -> Better Decisions “Customer Centric experiences are no longer optional, they are mandatory.” This statement is the most non-controversial and agreeable proclamation within any organization. Forrester’s research1 shows that 80% of customers will spend more with a brand that provides an exceptional experience, and their research also confirms that organizations... more
Consumer demand has shifted over the past decade, and then accelerated even during the global pandemic. Let’s face it, customers are in charge. They set the standard for customer experience (CX), they have the ability to switch brands with no skin off their back, and they are creating a fierce competitive environment that spans industries... more
Informatica World is approaching fast, and there is a lot happening related to master data management. On day one, Jitesh Ghai, Chief Product Officer at Informatica will talk about the strategic vision for all of our solutions. Mark Beyer, Distinguished VP Analyst at Gartner will talk about data management market trends. Data leaders from Charles... more
With the race to win the customer critical to the success of every business, organizations looking to fuel digital transformation initiatives need big data. Better and more connected customer data is key to uncovering patterns and trends in customer behavior to improve campaign segmentation for marketers, increase offer acceptance for sales, and improve first-call resolution for support teams. Organizations are turning... more
Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do... more
Marketers have always known that customer data is the key to delivering great customer experience (CX) and is full of insights just waiting to be gleaned. It’s the foundation of winning the loyalty of today’s demanding customers. Savvy marketers have also learned the challenges of working with customer data: it’s scattered everywhere, it comes in... more
Digital has disrupted every corner of business. Demands for always-on and self-service stretch beyond consumers and include business-to-business (B2B) companies as well. This is because the consumers who have grown accustomed to the ease of digital interactions are the same individuals making business purchasing decisions. Whether at home or at the office, individuals want to... more