Tag "customer data management"

The Data-Driven Customer Experience: A Podcast Series with Nienke Bloem and Informatica

Consumer demand has shifted over the past decade, and then accelerated even during the global pandemic. Let’s face it, customers are in charge. They set the standard for customer experience (CX), they have the ability to switch brands with no skin off their back, and they are creating a fierce competitive environment that spans industries... more

The power of a Customer Data Platform with the convenience of AWS Marketplace

With the race to win the customer critical to the success of every business, organizations looking to fuel digital transformation initiatives need big data. Better and more connected customer data is key to uncovering patterns and trends in customer behavior to improve campaign segmentation for marketers, increase offer acceptance for sales, and improve first-call resolution for support teams.   Organizations are turning... more

Want Frictionless Customer Experiences? You Need Seamless Data Exchange

Regardless of the industry, organizations of all sizes realize they need to deliver frictionless experiences across business silos and touchpoints from mobile devices to traditional call centers to increase customer acquisition, satisfaction, and retention. In fact, 61% of respondents to IDC’s state of the chief data officer (CDO) survey [1] said that customer experience was... more

The latest Gartner Magic Quadrant for Master Data Management Solutions is Out—and Informatica is a Leader Again

I am very excited to share that Gartner has released its 2021 Magic Quadrant (MQ) for Master Data Management (MDM) Solutions report this week, and have named Informatica a Leader for the fifth time in a row. The report positioned Informatica furthest on both the “ability to execute” as well as the “completeness of vision.” This achievement is truly a proud moment for us and a great validation of our innovation and our customers’ ability to succeed... more

Union Bank of the Philippines and Informatica Winners in Ventana Research’s 13th Annual Digital Leadership Awards

Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award for Customer Experience. 2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives. For... more

Do I need a customer data platform? 8 questions to ask.

Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do... more

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more