Tag "customer data management"

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

Part 2: How to Get Executive Buy In for a Customer Data Management Initiative

Today, a great business—one that leads its industry—requires strong data management. That’s because savvy consumers aren’t willing to put up with companies whose customer data is a mess. They want companies to understand them, remember them, and arm their people with the customer data they need to go the extra mile to delight them. But knowing... more

Part 1: How to Get Executive Buy-In for a Customer Data Management Initiative

It can be tricky to get a customer data management initiative off the ground. Sometimes IT leaders struggle to get executive buy-in. Why? Some business executives have mindsets that are difficult to change. Some believe data is an IT issue and don’t want to get involved. Some fear bureaucratic red tape that will slow them... more