Tag "customer data management"

Part 2: How to Get Executive Buy In for a Customer Data Management Initiative

Today, a great business—one that leads its industry—requires strong data management. That’s because savvy consumers aren’t willing to put up with companies whose customer data is a mess. They want companies to understand them, remember them, and arm their people with the customer data they need to go the extra mile to delight them. But knowing... more

Part 1: How to Get Executive Buy-In for a Customer Data Management Initiative

It can be tricky to get a customer data management initiative off the ground. Sometimes IT leaders struggle to get executive buy-in. Why? Some business executives have mindsets that are difficult to change. Some believe data is an IT issue and don’t want to get involved. Some fear bureaucratic red tape that will slow them... more