Informatica is proud to share that Union Bank of the Philippines—and their Chief Customer Experience Officer, Ana Delgado—has just been named a winner for Ventana Research’s Digital Leadership Award for Customer Experience. 2020 marks the 13th year that Ventana Research has been recognizing organizations and individuals for their innovations in developing customer experience initiatives. For... more
Have you ever tried to clean up your data in Salesforce—remove the duplicate records, fill in empty fields, standardize addresses, verify contact information, or roll up accounts into multiple hierarchies? If you’ve used a manual process to do this, you’ve realized that it’s a never-ending task. And you also know that it’s difficult because the... more
Many organizations are driven by the customer. Customer experience, customer interactions, customer surveys, compliance with customer privacy regulations, to name a few. This is because without customers there is no business and no revenue. Both B2C and B2B organizations are putting the customer first in today’s highly competitive marketplace. So, the big question is: do... more
Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more