Customer centricity is the new new thing. It makes sense. Today, you walk into a store, and you get very personal offers. The clerks may know your name, may already know your buying history, and may be able to offer some good recommendations for you. We see some of the same behavior in our online... more
What is product information management? Product Information Management (PIM) is the process of managing product master data, associated information like descriptions and labels, and digital assets such as pictures and videos required for multichannel selling. PIM is relevant to both business-to-consumer (B2C) and business-to-business (B2B) companies, across industries that are marketing and selling products through... more
You have many options for who you pick as your technology partner. Today’s business landscape is complex, and the challenges you face these days are more complicated than ever. When you are choosing a vendor, you need a trusted advocate who supports you during the rugged paths you have to take as you drive your... more
This blog is co-authored by Monica Mullen. What is customer centricity? Customer-centricity means putting the customer first and at the center of everything that you do. You might think to yourself, that’s easy. I can do that. But is it really that simple? Being customer-centric entails more than just saying the customer is top of... more
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In the competitive software space, customer experience makes all the difference. Many B2B companies limit their resources on customer experience, but Informatica knows focusing on customers sets the culture and... more
Some challenges The adoption and rollout of Data Governance at an enterprise level is often impeded for several reasons, but commonly it is because the communities of data consumers in the business don’t see the value of engaging with it. Data Governance may be seen as an overhead to the business in terms of time,... more
We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our business interactions holistically across our customers with 99% accuracy. Peter Stormer, Director of Data Management, AmerisourceBergen Corporation Mergers and acquisitions wreak havoc on... more
“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.
The increase in omnichannel Banking requirements drives the demand for high quality, trusted data to support customer engagement regardless of channel and in real-time. So what’s changed? This conclusion isn’t especially new or ground breaking, after all Banks have been used to working with customers in real-time for a considerable period. What has changed is... more
Financial institutions are increasingly looking at how to better understand the Customer Journey and finding ways of using this information to make themselves more relevant. This is due to increased competition, the need for differentiation, the need for improving customer service levels and the drive towards omni-channel engagement. As Customers and Clients are becoming more... more