Tag "customer 360"

Sources of Data for Building a Customer360

In this blog we’ll look at the different sources of data available to build a Customer360 solution. The move from being Policy centric to Customer centric is being undertaken by most Insurance companies and often forms part of Omni-Channel, Customer Centricity or Digital Transformation programmes. The goal of constructing and operating a Customer360 isn’t an easy one... more

Big Data Utopia or Reality: Adding a New Dimension and Reducing Complexity at Once? 

Big Data Utopia or Reality: Adding a new dimension and reducing complexity at once?  Are you tired of the Big Data Buzz? Big data can still be a big mess, but also a big opportunity for marketing efficiency, for customer service, and for risk prevention. I had the pleasure presenting to all GOSI (Global Outsourcing and System... more

Focusing Solely on PIM is Short Sighted Thinking – If Your Customer is at Your Heart

Who remembers the closing scene in the James Bond movie with Pierce Brosnan? Elektra: I could have given you the world, James. Bond: The world is not enough. How does James Bond fit into the world of data? Focusing Solely on product information is short sighted thinking, if your customer is at your heart. Have you... more

The New Age of Relationships – Connecting the Dots between People, Places, Things

At Informatica World 2015, we talked about the new age of relationships and connecting the dots between people, places and things. Let me add some more examples of how relationships and relationships between data have changed the world. Did it all start with Facebook? Facebook Data Science examined Facebook accounts of people in relationships from around... more

The Ones Not Screwing Up with Compliance Will Win

A few weeks ago, a regional US bank asked me to perform some compliance and use case analysis around fixing their data management situation.  This bank prides itself on customer service and SMB focus, while using large-bank product offerings.  However, they were about a decade behind the rest of most banks in modernizing their IT... more