Tag "customer 360"

New Salesforce Guides – Coming Full Circle to Informatica at Dreamforce

While at Dreamforce this year, it’s easy to say that interest in Salesforce was pretty high.  This year, the message was all about “Customer 360” – the holy grail of achieving a complete 360-degree view of the customer.  After all, as one of the leading CRM platforms, Salesforce has long championed the customer.  Achieving that... more

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more

Create the Optimal Healthcare Provider Network Designed for Quality Outcomes

To Build a Better Provider Network, Start with Better Data About Your Providers There are a lot of reasons healthcare payers want to build optimal provider networks. An optimal provider network is smarter: it lets payers synthesize data from many different systems, including recruiting, credentialing, claims, reimbursements, utilization, quality, fraud detection, and more. With an... more

Top 10 Things to Consider with Salesforce Data and App Integration

Data is the new business currency, hence your CRM application and data are arguably the most important assets that you are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, the CRM app and data can provide insights that can impact sales,... more

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

‘Backstage’ with the Cubs: How Data Drives Success at Wrigley Field

It’s hard not to like the travel side of my job. I get to meet customers and peers, attend conferences and events, and share experiences around data and digital transformation. But, as a rabid baseball fan, my September trip to Chicago was really special: I took a “backstage” tour of Wrigley Field with Chicago Cubs... more