Tag "customer 360"

Trusted Data Takes Center Stage

This week, Informatica will host its MDM 360 and Data Governance Summit. This annual conference has become a mainstay for the worldwide data governance community—and this year will be no different. We have planned an exciting lineup of internal thought leaders, industry partners, and insightful customer interviews. For the Data Governance part of the Summit,... more

Informatica Enterprise Accelerator supercharges intelligence for Microsoft Dynamics 365 Customer Insights

Better Data -> Better Insights -> Better Decisions “Customer Centric experiences are no longer optional, they are mandatory.” This statement is the most non-controversial and agreeable proclamation within any organization. Forrester’s research1 shows that 80% of customers will spend more with a brand that provides an exceptional experience, and their research also confirms that organizations... more

Want Frictionless Customer Experiences? You Need Seamless Data Exchange

Regardless of the industry, organizations of all sizes realize they need to deliver frictionless experiences across business silos and touchpoints from mobile devices to traditional call centers to increase customer acquisition, satisfaction, and retention. In fact, 61% of respondents to IDC’s state of the chief data officer (CDO) survey [1] said that customer experience was... more

5 Pitfalls of “Legacy” Cloud Master Data Management

Not all cloud MDM systems are created equal. Although the term “legacy” is most commonly equated to on-premises systems, the same principles can be applied to the cloud. Legacy cloud systems, typically built prior to 2015, are not the same as cloud native systems. But what does the term “cloud native” mean, and why is it so important? The Cloud Native Computing Foundation provides an official definition:  “Cloud native technologies empower... more

The Customer Experience Hierarchy

Customer experience initiatives aren’t a once-and-done tactic for customer acquisition—although that’s truly important. Rather, it’s an ongoing strategy that relies on a 360 customer view and experiments to understand the preferences of buyers that win their hearts and minds, retain them, and create loyalty.  Here’s how it plays out. A Satisfied Customer is Not Necessarily... more

The Restructuring of Retail

It seems like every day we hear of a new store closing or a retailer shifting their focus to e-commerce. For all the talk about the “retail apocalypse”, brick-and-mortar isn’t dead. It’s simply being restructured to meet the needs of modern customers and offer safe, convenient, and memorable experiences. A record 9,300 stores closed in... more

A Business 360 Delivers Context to Realize a Successful Digital Transformation

Digital transformation has been a strategic corporate initiative for some time. Since the rapid onset of COVID-19, the pressure to transform has accelerated and become mission critical as digital has become the primary—or only—channel for most industries. What is digital transformation? Fundamentally, it is about converting analog processes to a digital format. The result is... more