Tag "Custexp"

OneAmerica’s Transformation: Great Customer Experiences Start with Great Customer Data

*Original article was posted on www.computerworld.com Customers today are looking for great experiences when they interact with companies. This means that as a consumer, they expect that all of their information can be easily found in one place when they interact with an organization. OneAmerica has been providing retirement services, life insurance and asset-based long-term... more

Customer Experience Suffers When You’re not Strategically Managing and Sharing Customer Data

In the age of engagement, customers expect a seamless, integrated and consistent customer experience. But most companies can’t meet those expectations today. This video on managing customer data explains what holds many companies back. If you are unable to view the video, click here.   Then, check out this eBook, Mastering the Chaos of Customer... more

The CMOs Role in Delivering Omnichannel Customer Experiences

This article was originally posted on Argyle CMO Journal and is re-posted here with permission. According to a new global study from SDL, 90% of consumers expect a consistent customer experience across channels and devices when they interact with brands. However, according to these survey results, Gartner Survey Finds Importance of Customer Experience on the Rise —... more