Tag "CRM"

MDM is the Foundation for Intelligent Engagement

Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more

Informatica wins a coveted Stackies Award

–By Anish Jariwala and Laura Wang This is kind of big news for us, marketing operations and marketing technology types (and Laura happens to be both) Informatica has won one of this year’s Stackie Awards presented by Scott Brinker at the MarTech San Francisco 2017 Conference.  We love the Stackies. They’re the only award to recognize... more

Engagement – Recognizing Your Patients’ and Your Members’ Behavior

Across the healthcare industry “engagement” has become a hot topic. Whether pharmaceutical or insurance or a hospital, all are examining ways to have a keener insight into the behavior, preferences and trends of those with whom they are working and across their ecosystem. Much of this discussion centers on keeping close track of preferences in... more

Which Marketing Data Management Solution Should You Choose?

Marketers across industries share a common pain point: marketing data management. Poor marketing data management holds them back from reaching their marketing goals and delivering great omnichannel customer experiences. The result is disjointed customer experiences, a lack of visibility into the end-to-end customer journey, slow action times when new types of data are introduced and... more

Bad Customer Data Will Sabotage Your CRM Initiative

Originally posted on cmswire.com Imagine this: you’ve just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success. But then... more