Tag "CRM"

MDM is the Foundation for Intelligent Engagement

Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more

Informatica wins a coveted Stackies Award

–By Anish Jariwala and Laura Wang This is kind of big news for us, marketing operations and marketing technology types (and Laura happens to be both) Informatica has won one of this year’s Stackie Awards presented by Scott Brinker at the MarTech San Francisco 2017 Conference.  We love the Stackies. They’re the only award to recognize... more

Three Missteps to Creating Great Customer Experiences

Which misstep are you making to solve your customer experience problem? No one ever said that solving the customer experience problem was going to be easy. Companies aren’t structured to support complex customer relationships across different functional areas – such as marketing, sales and customer service – nor across their many brands, products, channels and... more

What is the Silver Lining in Cloud for Financial Services?

This was a great week of excitement and innovation here in San Francisco starting with the San Francisco Giants winning the National League Pennant for the 3rd time in 5 years on the same day Saleforce’s Dreamforce 2014 wrapped up their largest customer conference with over 140K+ attendees from all over the world talking about... more