Tag "Crimson Research"

The Data-Driven CMO: A Q&A with Glenn Gow (CEO of Crimson Research)

I recently had the opportunity to have a very interesting discussion with Glenn Gow, the CEO of Crimson Marketing.  I was impressed at what an interesting and smart guy he was, and with the tremendous insight he has into the marketing discipline.  He consults with over 150 CMOs every year, and has a pretty solid... more