Tag "citrix"

Are You Ready To Do Personalized Marketing?

This article was originally posted on cmswire.com A few years ago, I was responsible for global marketing campaigns and was really excited about the power of personalized marketing. My head of marketing operations and I were preparing a highly targeted marketing campaign for a new product. But there was a huge obstacle in our way. If you are... more

Data as a Service will ensure that 2015 will be known as “The Year of the Customer!”

Not so long ago, customers were simply faceless names and transactions understood through disjointed sales data and potentially inaccurate contact information. Over the past few years, we’ve seen companies across industries make remarkable business transformations to become customer-centric organizations. These companies understand that customers are no longer loyal to brands or products alone. Instead, they’re... more

How Citrix is Using Great Data to Build Fortune Teller-Like Marketing

Citrix: You may not realize you know them, but chances are pretty good that you do.  And chances are also good that we marketers can learn something about achieving fortune teller-like marketing from them! Citrix is the company that brought you GoToMeeting and a whole host of other mobile workspace solutions that provide virtualization, networking... more

MDM Day Advice: Connect MDM to a Tangible Business Outcome or You Will Fail

“Start your master data management (MDM) journey knowing how it will deliver a tangible business outcome. Will it help your business generate revenue or cut costs? Focus on the business value you plan to deliver with MDM and revisit it often,” advises Michael Delgado, Information  Management Director at Citrix during his presentation at MDM Day,... more

Part 2: All MDM, All Day at Pre-Conference Day at Informatica World (Watch Preview Videos)!

My post today will take you through a more detailed look at the free pre-conference MDM Day on May 12th at Informatica World 2014 (May 13-15). These day-long events are so popular that we’ve even had to turn away attendees in past years. Prospective customers, clients and partners tend to find these presentations and panels extremely... more

Dive Deep into MDM at Informatica World 2014

We are happy to announce many opportunities to add to your MDM knowledge at this year’s Informatica World Conference in Las Vegas, Nevada. The conference will run between May 13-15 and will feature many MDM sessions within the conference agenda and a pre-conference MDM Day on May 12th focused solely on MDM and PIM sessions. May... more

Citrix Boosts Lead Conversion Rates by 20% with Better Customer Information

“If you don’t like change, you’re going to like irrelevancy a lot less.” I saw this powerful Ralph Waldo Emerson quotation in an MDM Summit presentation by Dagmar Garcia, senior manager of marketing data management at Citrix.  In this interview, Dagmar explains how Citrix is achieving a measurable impact on marketing results by improving the... more