How today’s businesses are gaining new customer insights through analytics while meeting the growing challenge of modern privacy mandates A global footwear manufacturer was recently in the news over a shoe design controversy that polarized consumers between patriotism and social justice activism. When jumping into the debate, a common conclusion is often, “Hey, they KNOW... more
The California Consumer Privacy Act (CCPA)—which begins enforcement on January 1, 2020—now stands ready to reform how data is handled. The goal: to improve protections for personal data and to grant consumers new, expanded rights over appropriate use of their data. The regulation will impact California businesses and others doing business with California citizens, while... more
I opted out of an email subscription last month. Weeks later, I’m still getting emails from the company. So now, I’m not just tuning out any message from this company. I’m getting downright annoyed—not only have they ignored my original request, they’re continuing to fill up my email inbox with content I don’t want or... more
The GDPR, the CCPA, and more privacy mandates to follow, have galvanized the enterprise need for operationalizing data privacy and protection. In conjunction with social media privacy abuses and increasing numbers of data breaches, the focus on data privacy is accelerating rapidly to become a board-level concern. Witness the growth and interest in the International Association... more