Tag "CC360-series"

The Three Dimensions of a 360 Customer View

My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing, relevant communications, greater efficiency, stronger customer relationships, and ultimately, competitive advantage. I highlighted that this is why Hyatt customers go out of their way to stay at... more

The 360 Customer View – and Why it’s Key to Long-Term Engagement and Loyalty

If you follow marketing surveys or business trends, you know that businesses are trying to win over customers with great experiences. As customers have become more connected and digital, their expectations have also increased. And many companies are proving that a personal and individualized experience has become the only way to ensure long-term engagement and... more