Last month, I discussed the importance of the trust factor in moving forward in a data-driven enterprise. Without trust, any data analytics effort will fall by the wayside. Successful Enterprises are Built on Trusted Data I want to update my post with some good news and some bad news. First, the bad news: many... more
Bad data is bad for business. Ovum Research reported that poor quality data is costing businesses at least 30% of revenues. Never before have business leaders across a broad range of roles recognized the importance of using high quality information to drive business success. Leaders in functions ranging from marketing and sales to risk management... more