Data connections are crucial to insight delivery. The best analytics tools, the most data, and the brightest people, will all fail to deliver business value unless you have an organization-wide data management strategy and architecture.
What do all marketers have in common? Marketing guru Seth Godin famously said that all marketers are storytellers. Stories, not features and benefits, sell. Anyone who buys a slightly more expensive brand of laundry detergent because it’s “better” proves this. Godin wrote that if someone buys shoes because he or she wants to be associated... more