Tag "business impact"

Understanding the Impact of Data Issues

Financial institutions need to be able to express the impact of data issues to fully understand how big an issue they really are. Let me explain. What do we mean by ‘Impact’? A recent engagement I had with a financial institution made me realise that many organisations have issues regarding their data but are lacking... more

How I Learned to Stop Worrying and Love the Data Mania – A Marketer’s Tale

I have always loved making connections: between people, between a product and its message, between partner companies and their messages. Coming from a creative agency background where I worked with our clients, created messaging, found images, and wrote copy all day, what I did not love was cold hard data. In fact, I’m embarrassed to... more

Consider PIM When (Re)Defining Your Direct-To-Consumer Model

Over the past few years, we have assisted an increasing shift in customer behavior. Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. This is not a passing fad.... more