Tag "business impact"
Financial institutions need to be able to express the impact of data issues to fully understand how big an issue they really are. Let me explain. What do we mean by ‘Impact’? A recent engagement I had with a financial institution made me realise that many organisations have issues regarding their data but are lacking... more
As reported by the Economic Times, “In the coming years, enormous volumes of machine-generated data from the Internet of Things (IoT) will emerge. If exploited properly, this data – often dubbed machine or sensor data, and often seen as the next evolution in Big Data – can fuel a wide range of data-driven business process... more
I have always loved making connections: between people, between a product and its message, between partner companies and their messages. Coming from a creative agency background where I worked with our clients, created messaging, found images, and wrote copy all day, what I did not love was cold hard data. In fact, I’m embarrassed to... more
Over the past few years, we have assisted an increasing shift in customer behavior. Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. This is not a passing fad.... more