Tag "Business Case"

To Determine The Business Value of Data, Don’t Talk About Data

The title of this article may seem counterintuitive, but the reality is that the business doesn’t care about data.  They care about their business processes and outcomes that generate real value for the organization. All IT professionals know there is huge value in quality data and in having it integrated and consistent across the enterprise. ... more

The King of Benchmarks Rules the Realm of Averages

A mid-sized insurer recently approached our team for help. They wanted to understand how they fell short in making their case to their executives. Specifically, they proposed that fixing their customer data was key to supporting the executive team’s highly aggressive 3-year growth plan. (This plan was 3x today’s revenue).  Given this core organizational mission... more