The title of this article may seem counterintuitive, but the reality is that the business doesn’t care about data. They care about their business processes and outcomes that generate real value for the organization. All IT professionals know there is huge value in quality data and in having it integrated and consistent across the enterprise. ... more
Last time I talked about how benchmark data can be used in IT and business use cases to illustrate the financial value of data management technologies. This time, let’s look at additional use cases, and at how to philosophically interpret the findings. So here are some additional areas of investigation for justifying a data quality based... more
A mid-sized insurer recently approached our team for help. They wanted to understand how they fell short in making their case to their executives. Specifically, they proposed that fixing their customer data was key to supporting the executive team’s highly aggressive 3-year growth plan. (This plan was 3x today’s revenue). Given this core organizational mission... more