Tag "Black Friday"

Who’s Buying? How Retailers are Responding to Changes in Holiday Shopping Behavior

Updated November 21, 2019 The National Retail Federation forecasts that sales will be up 4 percent in the 2019 holiday shopping season, with younger consumers making up the largest percentage of the more than 165 million people who are expected to shop over the five-day holiday weekend. Wait—did you say younger consumers? The ones who are buying... more

Black Friday & Christmas: 5 Retail Strategies for Providing a Wonderful Shopping Experience

Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more