Tag "Big Data"

10 Customer Questions About Informatica’s Marketing Data Lake

Last week, Prash Chandramohan and I presented a deep dive webinar on Informatica’s Marketing Data Lake to close to 700 attendees. As with any technical demo webinar, we weren’t able to address any questions during our one-hour slot as our focus was to ensure our attendees understood Informatica’s Marketing Data Lake’s key capabilities and features.... more

Unleashing the Power of Content Analysis

During World War II, intelligence experts developed skills a discipline they called “Content Analysis.” In this case, Content Analysis means the ability to draw insights not necessarily directly from information itself, but rather in the frequency in which the information is presented. Quantifying the number of mentions a particular topic receives, and connecting them to... more

Fear Not! Get Out of Data Mess with a Good Data Catalog

Every organization today wants to use data as competitive advantage to drive profits, reduce cost, improve customer experience and stay ahead of the competition. Organizations are investing in data related projects that will empower their business uses to make good timely decisions. However, these days, business users are not just accessing data warehouses for their... more

Really Thoughtful Data: Is ‘Cognitive Computing’ the Next Big Thing in Analytics?

Along with all the excitement over artificial intelligence and machine learning, there’s an acknowledgement that none of this is possible without one essential raw material: data, and lots of it. As data gets rolled into these systems, and these systems increasingly gain the ability to intelligently act on this data without human intervention, we witness... more

What if Da Vinci Had Used Enterprise Information Catalog?

Recently I was at Da Vinci: The Ultimate Innovator special exhibition in Space and Aviation museum in San Diego. Leonardo da Vinci is the greatest inventor in the history. He created futuristic inventions, spectacular sketches and designs that should have revolutionized technology during his time and now. But his work had very little impact to... more

Big Data’s Easy Button: One-Click Automated Deployment of Informatica Big Data Management on Amazon EMR

Organizations are looking for opportunities to reduce their on-premises datacenter footprint by offloading or extending on-premises applications, data warehouses, big data solutions to the cloud. Cloud deployments increase agility as they allow organizations to rapidly add new capabilities and scale up and down as their needs change. Cloud solutions free up IT resources from supporting... more