Tag "Big Data"
Business users always had an insatiable hunger for data. They were already discovering and mashing up data from different sources, aggregating them in excel and presenting PowerPoint analysis in the 1990s, albeit with difficulty. Then technology caught up. Self-service Business Intelligence tools like Tableau, Qlikview and more recently Amazon QuickSight made the aggregating, visualizing and sharing... more
Recently I was speaking to a customer in the financial services industry. He had an interesting requirement. He wanted to classify all data assets in the organization by associating the right semantic label with each data asset. The phrase he used was “classify to completion”. According to him this classification was a key first step in... more
It is a fact that businesses in every industry worldwide are being disrupted on a daily basis. Often by competitors that are from outside their industry, and as a result, off their competitive radar screens.
Last week, Prash Chandramohan and I presented a deep dive webinar on Informatica’s Marketing Data Lake to close to 700 attendees. As with any technical demo webinar, we weren’t able to address any questions during our one-hour slot as our focus was to ensure our attendees understood Informatica’s Marketing Data Lake’s key capabilities and features.... more
As long as I’ve been employed, I have worked in Marketing and Communications. Each year, the industry has had one or two key topics that have dominated the discussion. This year, in 2017, most marketers are discussing topics like Big Data and Digital Transformation. In fact, my friends tell me that “digital” is a... more
During World War II, intelligence experts developed skills a discipline they called “Content Analysis.” In this case, Content Analysis means the ability to draw insights not necessarily directly from information itself, but rather in the frequency in which the information is presented. Quantifying the number of mentions a particular topic receives, and connecting them to... more
Every organization today wants to use data as competitive advantage to drive profits, reduce cost, improve customer experience and stay ahead of the competition. Organizations are investing in data related projects that will empower their business uses to make good timely decisions. However, these days, business users are not just accessing data warehouses for their... more
New York, New York! If you can make it there, you make it anywhere. Whether you like Sinatra or not, if you aren’t able to make it to Informatica’s MDM 360 Summit in NYC, February 22, 2017 – you will miss a big bang in the digital economy. Why? We have amazing news to share... more
Have you heard one too many stories about AirBnB, who was able to offer millions of beds in a only few years (even though it had taken larger hotel chains nearly 100 years to offer half a million beds?) Have you heard, too often, about all the ways Uber has disrupted the transportation market? These are... more
Along with all the excitement over artificial intelligence and machine learning, there’s an acknowledgement that none of this is possible without one essential raw material: data, and lots of it. As data gets rolled into these systems, and these systems increasingly gain the ability to intelligently act on this data without human intervention, we witness... more