Everyone wants their businesses to become data-driven enterprises. The potential rewards are to compelling to ignore – including improved visibility into customers, markets and operations, the ability to predict what’s coming, and new paths to innovation. However, as with all good things, there’s a risky side as well – namely, that business leaders may drink... more
It is a fact that businesses in every industry worldwide are being disrupted on a daily basis. Often by competitors that are from outside their industry, and as a result, off their competitive radar screens.
Marketers are in the midst of a major technology-driven transformation. The upside is that we’re getting access to rich marketing data that’s showing us the effectiveness of our marketing programs. It’s also giving us visibility into customer behavior. The downside is that with each new marketing application that goes live, we’re creating a new silo... more
Big data analytics can help increase visibility and provide deeper insights into the supply chain. Leveraging big data, supply chain organizations can improve the way they respond to volatile demand or supply chain risk--and reduce concerns related to the issues.
People continue to invest with big data analytics to better serve customers and gain the upper hand in their markets. But how can these investments pay off? It’s not there isn’t enough money flowing into big data analytics. A recent survey of 417 companies, released by Gartner, finds that more than three-quarters of 437 companies... more
* Original article was posted on cmswire.com CMOs and marketing leaders struggle daily to answer the questions, “Why did this customer buy? What specific events and interactions led to a conversion?” While it’s fairly easy to attribute the last touch to a purchase, that doesn’t give insight into the total buyer journey. Attributing which interactions and events... more
You could say that our lives are ultimately a collection of decisions – small and big, personal and business, short and long term oriented. They could have the potential of impacting a number of lives, altering the course of an organization’s trajectory, or influencing our individual happiness. What’s interesting in all of these situations is... more
Treat Big Data as Scarce Resource Discipline of analytics is really about telling a story through the data – stitching together pieces of data from different sources, uncovering patterns – both obvious and hidden ones, and narrating a story in a way that’s easy to understand. The journey of analytics has evolved in to the... more
This is a guest post by Tom Petrocelli, Research Director of Enterprise Social, Mobile and Cloud Applications at Neuralytix A product is not just an object or the bits that comprise software or digital media; it is an entire experience. The complete customer experience is vital to the overall value a customer derives from their... more
If all you have is hammer, everything looks like a nail. The concept known as the law of the instrument, Maslow’s hammer is an over-reliance on a familiar tool. It is convenient to look for the answers where it is easiest, i.e., in data, which begs the question – Is Big Data overvalued? The very... more