Tag "big data analysis paralysis"

Why ‘Usefulness’ of Big Data Triumphs Over Availability?

Treat Big Data as Scarce Resource Discipline of analytics is really about telling a story through the data – stitching together pieces of data from different sources, uncovering patterns – both obvious and hidden ones, and narrating a story in a way that’s easy to understand.  The journey of analytics has evolved in to the... more

The Missing Connection Between Big Data and Great Insights for Data-Driven Marketers

I found a truly cringe-worthy article today that shows what popular websites looked like more than a decade ago and what they look like today. Looking back to what was cutting-edge in 1996, or even 2006, is as bad as fingernails on a chalkboard compared to the modern homepages of popular sites today. These websites... more

To Big Data or to Small Data is the question

If all you have is hammer, everything looks like a nail. The concept known as the law of the instrument, Maslow’s hammer is an over-reliance on a familiar tool. It is convenient to look for the answers where it is easiest, i.e., in data, which begs the question – Is Big Data overvalued? The very... more