Big data is the underpinning of how companies are revolutionizing customer engagement, driving productivity and fueling innovation. It has emerged as a megatrend that is continuing to gain attention. Big data started with Hadoop. Yahoo! and Google used Hadoop as a simple, focused product designed to index web pages for search. Today big data is... more
On the other hand, the need to understand customers better, to use analytics to deliver better business outcomes, and to either be a digital disruptor or head off digital disruption has never been greater. My take is that the broader analytics spending will continue to grow, and along with it, the Big Data projects that are connected to measurable business outcomes.
A new report from Forrester talks about the explosion of big data, with non-relational databases making up the bulk of the growth. The report, claimed to be a first of its kind from the analyst firm, is titled: Big Data Management Solutions Forecast 2016 to 2021. In essence, the report argues that NoSQL and Hadoop... more
Marketers are in the midst of a major technology-driven transformation. The upside is that we’re getting access to rich marketing data that’s showing us the effectiveness of our marketing programs. It’s also giving us visibility into customer behavior. The downside is that with each new marketing application that goes live, we’re creating a new silo... more
A year ago, a friend who was at the time the CIO for major manufacturing company told me that CEOs and CFOs are soon going to start complaining that the information garnered from their Big data projects is not making them more money. To make more money, this CIO said Big data results need to... more
Introduction Informatica Big Data Management (BDM) product is GUI based integrated development environment that organizations use to build their Data Integration, Data Quality and Data Governance processes for their big data platforms. Informatica BDM has built-in Smart Executor that supports various processing engines such as Blaze, Spark and Hive on Map Reduce. Informatica BDM can... more
Informatica Big Data Management (BDM) product is GUI based integrated development environment that organizations use to build their Data Integration, Data Quality and Data Governance processes for their big data platforms. Informatica BDM has built-in Smart Executor that supports various processing engines such as Blaze, Apache Spark, Apache Hive on MapReduce and Apache Hive on... more
In preparing for a Big Data presentation to one of the top 3 global automotive manufacturers I discovered many interesting benefits that Big Data can provide through connected vehicle and IoT programs. By collecting and analyzing big data from sensors, machines, databases, and social media, automakers can increase customer loyalty, improve predictive maintenance, reduce warranty... more