Tag "Analytics"

Modern Hybrid Data Integration with PowerCenter on AWS

Do you want to be agile, innovative and deliver business value quickly? Whether you are planning to modernize your data architecture or offload/extend your on-premises applications or data warehouse to Amazon Web Services (AWS), Informatica PowerCenter can help you address it. Informatica PowerCenter is the de-facto Data Integration tool in many organizations. PowerCenter is certified... more

How to Succeed with your Customer Experience Initiatives

Customer experience is the new currency of business competition, and proof of this is easy to find. The companies favored today by your friends, family, and colleagues—and no doubt, yourself—confirm a new truth: Great customer experiences win the market. Uber, a software company, is killing it in the taxi industry because it creates a seamless... more

Fishing for Better Big Data Insights With an Intelligent Data Lake

I learned at an early age when fishing with my buddies that it doesn’t matter how good of a fisherman you are—you’re not going to catch anything if you’re not where the fish are. This same bit of advice extends to data lakes. Not even the best data scientists in the world would find insights... more

Data Hubs to Power Analytics and Application Modernization

Data modernization is a hot topic among large organizations. They want to find better ways to get value from their data and to combine centralization of data management with greater business self-service to be more agile. Organizations across the globe are adopting new analytics systems and new applications in the cloud and on-premises all the... more

Big Data Management: How to Turn Big Data into Big Value

Value and maturity have now supplanted the ‘shiny new object’ fascination around big data. That’s according to a roundup of 2016 big data predictions from ZDNet. [1] And that’s heartening to folks like me who’ve been working with customers that are seeing some great successes with their big data projects. But what we’ve also learned... more

Start Here: Your Guide to Competing on Great Customer Experiences

For the past year, we’ve been saying that great customer experiences start with great customer data; and great customer data fuels great customer experiences. But it’s not always easy to know where to begin on this journey from product-centricity or channel-centricity to customer-centricity. That’s the idea behind this workbook, Building a View of Your Total Customer Relationship. Think of it as your comprehensive primer for smarter customer data management. The workbook reviews four lessons to bulletproof your customer initiative, lays out three core components of a total customer relationship, and walks you through the seven steps most companies use to create great customer data. Because once you master the data, you can then begin to master the experiences.

10 Digital Footprints with Value to Insurance

What are Digital Footprints? Digital Footprints are the electronic recording of an event, activity or state that captures the fact that something happened at a specific point in time. Having said that, I’ve always found the best way of understanding what Digital Footprints are, is to use an analogy. Consider you’re wandering along a sandy... more

Filling in the Unknown: A Case for Data Enrichment

Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more