Tag "AI"

12 Customer Experience Success Stories Worth Mimicking

According to a 2018 report from the Pew Research Center, 86% of buyers are willing to pay more for a great customer experience. And 73% of buyers point to customer experience as an important factor in purchasing decisions.  In order to understand today’s and tomorrow’s customers, organizations need to know what customers demand and need. Delivering on those demands,... more

Using AI for Outcome-Based Customer Experience

Getting from customer satisfaction to winning customers’ hearts and minds. Garbage in… garbage out. As 2020 approaches, the old adage has resurfaced, thanks in large part to four trends that are morphing from talking point into reality: Higher customer expectations Selecting experiences over price and product Explosion of data Increased use of machine learning and... more

A(I) Magical Leap to Trust

No two days are ever the same for our UX team, but not a single day passes without at least one discussion about AI-enabled experiences, whether we’re comparing the advantages of using a chatbot as a personal assistant for our customers, prototyping what happens when we add CLAIRE -driven recommendations to enhance users’ daily tasks,... more

Data Preparation for Machine Learning: 5 Critical Steps to Ensure AI Success

You may not agree with me, but sometimes Excel is the best tool for the job! Recently I was chatting with the owner of a small business that’s selling sports bottles and I was surprised to learn that the marketing analyst loaded all the sales and marketing data into Excel to calculate the return on... more

How Informatica Uses Machine Learning and AI to Improve the Productivity of Big Data Users

With IT budgets growing slowly, if at all, IT leaders know that increasing productivity is essential. There are three key ways to accomplish this when it comes to managing complex enterprise data environments: Deploy data lakes to automate and manage digital transformation solutions Enable self-service analytics for non-technical users Leverage machine learning to automate data... more

Learn How Next-Gen Analytics and AI Can Help You Transform Your Business

I was recently in downtown San Diego during one of the largest global comics conferences: Comic-Con International 2019. The event is growing every year, and this year an estimated 300,000 visitors and attendees will generate more than $150M in economic impact for the city of San Diego. Despite the excited fans all around me, I... more

Taking Your iPaaS Past First Gear – Supercharging Your Cloud Data Management Capabilities

At this year’s Informatica World, a few notable themes stood out: Cloud continues to drive tremendous change in business processes and operations, complexity reduction is a critical goal for enterprise executives, and the intelligent, AI-driven enterprise is becoming reality. Data is the core component that these themes have in common. However, the truth is that... more