The easiest way to understand the importance of Data Quality, especially for those that deal with data processing daily, is to look around and pick up any physical object of daily usage and imagine the process of its transformation from a mix of raw ingredients to an unfinished final product. Would that object be still... more
The next big trend in big data is “simplification”. As organizations continue to diversify their data ecosystems with new platforms like Hadoop, new sources of complexity are burdening organizations from getting trusted insights quickly. Organizations are increasingly unwilling to manage big data infrastructure on-premise and are increasingly looking to off-premise options such as Amazon, Microsoft,... more
Not so long ago, customers were simply faceless names and transactions understood through disjointed sales data and potentially inaccurate contact information. Over the past few years, we’ve seen companies across industries make remarkable business transformations to become customer-centric organizations. These companies understand that customers are no longer loyal to brands or products alone. Instead, they’re... more