Tag "360 customer view"

Inflexible MDM Data Model Shall Keep Disrupting Customer Success Story

Among all the projects I worked in past, I enjoyed most working in MDM project versus any other kind of projects. MDM projects become special because of its unique features leading to interesting discussions related to the way each of the sources handle data. Each of the source system specializes into some kind of data... more

Don’t Rely on CRM as Your Single Source of Trusted Customer Data

Step 1: Determine if you have a customer data problem A statement I often hear from marketing and sales leaders unfamiliar with the concept of mastering customer data is, “My CRM application is our single source of trusted customer data.” They use CRM to onboard new customers, collecting addresses, phone numbers and email addresses. They... more